![]() You’ll need to create a Pinterest business account, set up a smart advertising strategy, and produce eye-catching Promoted Pins. Paid advertising on Pinterest works in a very similar way to campaigns on other social media networks. These ads appear in the main feed alongside organic posts, so it’s important to produce creative assets that stand out. ![]() You’ll also be able to run paid ads (known as ‘Promoted Pins’) across the Pinterest platform and target these formats towards specific audiences. Many brands will set up their own Pinterest boards to display products and arrange content for their target audience to discover. Advertising on Pinterest also works in exactly the same way.Īs an advertiser, you can set up your own Pinterest business profile to upload new content, launch ad campaigns, and attract organic traffic. These Pins can then be saved and organised in different ‘boards’ for convenience. Content is delivered in the form of ‘Pins’, which are essentially bookmarks that users can tap, view, and save. Pinterest also revolves around high-quality images and videos. Users can research, discover, and explore new content through the Pinterest search bar. You probably know Pinterest as a social media network – but in practice, the platform functions in the same way as search engines like Google.īecause of this, Pinterest is also known as a ‘visual search engine’. Let’s run through 9 examples of super-effective Pinterest ads, and explain how you can use these insights to crush your own social media marketing goals. What makes for a successful Pinterest campaign? And how can you ensure that your Pinterest ads will engage audiences, generate interest, and drive conversions?įortunately, revealing the secrets to Pinterest success is easier than you might think.īy analysing high-performing campaigns from Pinterest advertisers, we can identify the creative best practices and marketing strategies that lead to outstanding performance. If you’re equipped with high-quality creative assets and smart targeting tactics, you can deliver exceptional results through advertising on Pinterest. ![]() Pinterest ads can be a valuable addition to your paid social marketing strategy. ![]()
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